When Joan Armatrading released her debut album almost half a century ago, she confounded expectations. Her own record label at the time admittedly had no idea how to market her, as there was no blueprint for what the she was doing in 1972. “I was just writing what I felt like writing and playing what I felt like playing. And I played the guitar — I still do — in a really strong way that I suppose some people would say is not a ‘feminine’ kind of delicate way,” she tells Yahoo Entertainment. “I really bashed the guitar. I have a definite way of playing that’s strong. And people weren't used to that.”
Armatrading also reveals that (as she references in her 1979 hit “How Cruel”), she “did have people say ‘she's too Black’ or ‘not Black enough’” — because the sort of folk-rock she was making wasn’t what was expected of her. “But I didn't think of it as a racist thing,” she stresses. “That wasn't it for me. I think where that came from was, I can remember once going to a gig and I was with two female artists and I heard somebody say, ‘Oh, I know how that Black girl is going to sound.’ Again, it's not a racist thing, but that's just a preconception thing on their part. They're just saying, if you're Black, you're singing soul and blues and stuff like that. But of course they're wrong. They don't know what I'm going to sound like. It was just people's perception of things — and we all do it. You know, we all see somebody and we think something of that person without having the proper information. It's a human trait. We all do it.”
While Armatrading’s genre-blurring was initially a problem for radio programmers and label executives who wanted to put her in a box, as she says with a chuckle, “It was only a problem in that they had to get used to a Black person doing what I was doing. If that's a problem, then it's a nice problem, you know? I'm happy I was doing what I was doing, but they just had to figure it out… and it took them quite a while. When I did my first album, the very first album in 1972, it was very highly acclaimed — I got voted ‘Best Newcomer’ and all that stuff — but it wasn't a successful album. It didn't sell a lot of records. But the reason, again, was people weren't used to that.” From: https://www.yahoo.com/entertainment/joan-armatrading-looks-back-on-the-consequences-of-her-trailblazing-50-year-career-there-were-very-strong-things-about-me-that-people-had-to-get-used-to-205558733.html
