Friday, September 11, 2026

K's Choice - To This Day


K's Choice is a Belgian rock band from Antwerp, formed in the mid-1990s. The band's core members are siblings Sarah Bettens (lead vocals, guitar) and Gert Bettens (guitar, keyboard, vocals). They are joined by Bart Van Lierde (bass), Tom Lodewyckx (lead guitar), Reinout Swinnen (keys) and Wim Van Der Westen (drums). The band has produced gold and platinum albums.
In the early 1990s, Sarah and Gert played in an amateur band, The Basement Plugs. This led to the discovery of Sarah, who was offered a chance by a label; mainly because of her smoky, enigmatic voice. Under a more English name, Sarah Beth, she appeared on several movie soundtracks with covers including "I'm So Lonesome I Could Cry" (originally by Hank Williams) for the movie Vrouwen Willen Trouwen (Women Want To Marry) and a duet with Frankie Miller, "Why Don't You Try Me", (originally by Ry Cooder) for the movie Ad Fundum. She was offered a contract and formed a band with her brother Gert. The band was named The Choice and in 1994 they recorded their debut album The Great Subconscious Club.
In 1993, the band had five more or less permanent members: Sarah and Gert Bettens, Jan van Sichem, Jr. (guitar), Bart Van Der Zeeuw (drums) and Erik Verheyden (bass). These five toured Germany and the United States in support of the Indigo Girls. When they learned of another group in the U.S. named The Choice, they changed their name in order to avoid legal problems; they decided upon "K's Choice" by going through the alphabet to see which letter would sound best in front of the word choice. Since they thought they needed a story behind the new name, they previously claimed that the K referred to Joseph K. from Kafka's the Trial, but later the band revealed the arbitrariness of choosing the "K".
In 1995, they released Paradise in Me. "Not an Addict", the first single taken from this album, was successful and brought international fame. This single was their most popular hit, and even 10 years later in 2006 received fairly good airplay in major markets. For the next year (1996–1997) they toured supporting Alanis Morissette, who heard the band playing on a European festival and handpicked them as her support band.  From: https://ultimatepopculture.fandom.com/wiki/K%27s_Choice