Friday, April 10, 2026

Poppy - Scary Mask


Love them or hate them, the many music videos released by YouTube star and pop singer Poppy rarely fail to evoke a visceral reaction. The 24-year-old singer-songwriter has released over 400 clips on her channel created with collaborator Titanic Sinclair, ranging from her repeating brand names for an entire video, to visuals where she's vaguely perturbed by a reflection of herself bleeding. Her songs are similarly high concept and meta, whether lamenting the terminal nature of the human condition or puzzling over how her identity is now inextricably tied to the internet. Recently, Poppy has begun processing the sounds and visions of nu-metal, reimagining the typically harsh genre through the lens of bubblegum pop. The song "X" on her last record Am I a Girl?, for instance, shifts between Sixties pop and shredding heavy metal, creating a dizzying dichotomy.
Today (May 29th) she's teamed with Revolver to premiere the latest in her heavier works: "Scary Mask," a collaboration with Los Angeles–Atlanta rap-rock firebrands the Fever 333. It's a pairing that works shockingly well. Together, Poppy and Fever singer Jason Aalon Butler create a compelling push-pull dynamic between her singing and his screams, which come to a head on the joint chants of "M-A-S-K." Meanwhile, Fever guitarist Stevis Harrison busts out some mathy riffage not unlike the Dillinger Escape Plan, spliced with hip-hop 808s and some crazy synth work that sounds like a computer dying, all leading to a mosh-pit–crushing breakdown. The song's commitment to chaos plays out in the video, too, which sees Poppy shifting between various personas, from a princess in a skull dress emblazoned with the phrase "Go to Hell," to a ballerina seemingly losing her mind.  From: https://www.revolvermag.com/music/poppy-slipknot-new-song-video-scary-mask-fever-333/