Saturday, October 4, 2025

The Jimi Hendrix Experience & The Who - Beat-Club 1967


Beat-Club was a West German music programme that ran from September 1965 to December 1972. It was broadcast from Bremen, West Germany on Erstes Deutsches Fernsehen, the national public TV channel of the ARD, and produced by one of its members, Radio Bremen, later co-produced by WDR following the 38th episode. Beat-Club was co-created by Gerhard Augustin and Mike Leckebusch. The show premiered on 25 September 1965 with Augustin and Uschi Nerke hosting. German TV personality Wilhelm Wieben opened the first show with a short speech. After eight episodes, Augustin stepped down from his hosting role and was replaced by British DJ Dave Lee Travis. 
The show immediately caused a sensation and achieved cult status throughout West Germany among the youth, while the older generation hated it. The show's earlier episodes featured live performances, and was set in front of a plain brick wall. It underwent a revamp in 1966, when a more professional look was adopted with large cards in the background displaying the names of the performers, who now mimed to their hit records (the standard practice on most music shows from the era) in front of the studio audience. (A companion series, Beat Beat Beat, continued to run live performances.) Around this time, a troupe of young women billed the "Go-Go-Girls," were introduced to dance to songs when their performers could not appear.
In early 1969, Travis was replaced by Dave Dee, of Dave Dee, Dozy, Beaky, Mick & Tich. On 31 December 1969, Beat-Club switched to colour and again featured live performances, but without an audience. Dee departed in 1970, leaving Nerke as the lone host. In the later years of its run, the series was known for incorporating psychedelic visual effects during many performances, many concentrating on images of the performers in the background. When the show switched to colour, the effects became much more vivid.  From: https://en.wikipedia.org/wiki/Beat-Club