Having seen Laïs live at the Tilburg International Folk Festival in January, I was in a way impressed: a group of three pretty girls with gorgeous voices, bringing with them in concert a folk rock band, but presenting themselves in a very professional and attractive way, comparable to rock/pop bands - a high potential for stardom. Still they find the time to start the whole set with a capella folk singing in front of big audiences. Maybe the music style they do is not really new but their appeal definitely: young, charming, yet the right appeal to attract the masses. Just the right stars to lead the folk music to new audiences and new grounds...
So how did the Laïs success story start - and why with folk singing? All three of them had no background in traditional singing - "traditional singing does not exist in Belgium", as Jorunn says. Yet she has a family background in folk music, with her father playing the accordeon. Laïs started five years ago, in a small village near Brussels called Gooik, being famous for its folk music courses. "I have come to these courses since I was a little child. So I brought on Annelies once, in 1996. On the last evening, everyone started singing with each other; and we started singing and everyone was quiet and listening. That was the start. Among the listeners were some members of Kadril, and they said we had to go on and rehearse."
The core of Laïs' repertoire are traditional Flemish songs; so if there is no traditional singing these days in Belgium, where are these songs from? "The texts are from old books. The melodies and the arrangements we make ourselves." It is not too difficult to find those books and songs; they have bought quite a few books in second hand bookshops: "There are a lot of texts that nobody ever used, so we have plenty of texts. These songs are usually not sung in Belgium these days."
Laïs only sing a part of their songs in Flemish; they add to their repertoire French chansons from Brel, English pop songs by Sinead O'Connor, trad songs from Italy and Sweden. As Marc Bekaert of the Flemish Magazine T'Bourdonske puts it, "they seem to fit in a Pan European influenced movement. This generation grew up with lots of compact discs from all different styles and regions. There are only some vague Flemish roots, and the fact that the performers are Flemish people. But their international success did draw the attention to the growing Flemish scene." From: http://www.folkworld.eu/14/e/lais.html
